Islamic Branding: Analisis Pengaruh Brand Identity Terhadap Brand Awareness Wardah Kosmetik
نویسندگان
چکیده
This study aimed to examine the effect of Brand Identity on Awareness among ASNs in Blitar Regency. The population used was 105 populations with 86 samples that fit criteria, namely ASN and users wardah cosmetics. Primary data is taken using a questionnaire distribution Likert scale 1-5. approach an associative quantitative approach. tests carried out are validity tests, reliability normality simple regression hypothesis coefficient determination tests. results this indicate has positive significant Wardah cosmetic products by 38.4%. Keywords: Cosmetic Industry, Islamic Branding, Identity,
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ژورنال
عنوان ژورنال: Jurnal Justisia Ekonomika
سال: 2023
ISSN: ['2598-5043', '2614-865X']
DOI: https://doi.org/10.30651/justeko.v7i1.18058